Victorinox expands its offerings to watch connoisseurs with the introduction of I.N.O.X diving timepiece. To explore this new chrono in depth, we had a chat with the CEO of the brand, Alexander Bennouna. He believes it will provide the ultimate consumer experience compared to all its timepieces.

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pVictorinox expands its offerings to watch connoisseurs with the introduction of I.N.O.X diving timepiece. To explore this new chrono in depth, we had a chat with the CEO of the brand, Alexander Bennouna. He believes it will provide the ultimate consumer experience compared to all its timepieces./p
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pHere are a few excepts from his interview:/p
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pstrongThe I.N.O.X continues to be a front runner for Victorinox.andnbsp;/strong br /The I.N.O.X was introduced with a new value proposition and for us itandrsquo;s important to delineate this line based on the same message. So the way we approached it, it very much focused on the test to demonstrate the resistance of the watch and now weandrsquo;re moving on to the consumer experience aspect. br /br /strong/strong/p pstrongHow so"/strongbr /We have a test, which is the pressure test where the watch can resist a 64-tonne military tank driving over it. Now you might say, andlsquo;Okay, so what does that do for me"andrsquo; Thatandrsquo;s what I mean when I refer to consumer experience. Just like the Swiss Army Knife, youandrsquo;re sure about one thing: it will deliver on your expectations. This...