Fabletics has grown from a small startup to a household name. Leggings are definitely one of the top trends of the day and Fabletics is at the top of the market. Successful clothing companies know that when it comes to getting a customer to make a purchase decision, leveraging the power of the crowd is the key. By leveraging the power of the crowd, brands are gaining massive market share and also gaining loyal customers that will return again and again. It?s no secret that consumers look to others before they make a purchase decision. In fact, a recent study of consumer trends found that 84% of people will look at online reviews before making a purchase decision. The study also found that a majority of consumers trust online reviews just as much as they trust personal recommendation.
The use of leveraging the crowd has definitely contributed to the company?s massive growth. Fabletics now has over one million members that purchase athletic wear from them on a monthly basis. The company has done $250 million in sales and has grown a massive 200% since it was started just a few short years ago.
Fabletics has never been a traditional clothing company. It was founded with the goal of going digital first. Fabletics leverages the power of the online world. While many traditional retail stores look to attract people into their stores, Fabletics delights fans by giving them the power to do all their shopping online. Today?s consumer typically goes to a store to see what they would ...