Canadian chain Fairmont Hotels & Resorts is taking its guests through the Albertan mountains to show off its properties.
The hotelier and BMW Canada worked together to take fives guests on an ?Ultimate Rockies Road Trip? through a series of Fairmont properties in the automaker?s new X5 and X3 models. A destination-oriented campaign will convey the Fairmont properties as being group destinations that entail experiences beyond merely staying in the hotel.
?There is no denying the thrill of being in a vehicle designed to deliver the ultimate in luxury, performance, and power,? said Jane Mackie, vice president of the Fairmont brand. ?[BMW] is exactly the type of car you need to traverse the terrain of the Canadian Rockies.
?It was important for us to show that when traveling on road trips you can be an active driver or sit back and take in the sights,? she said. ?In this series this came to life by pairing adventurous Canadian athletes with photographers inspired to capture the sights through their unique lens.? Mountains upon mountains

The participants in the Ultimate Rockies Road trip were 2010 Bobsleigh Olympic silver medalist and six-time World Cup champion Helen Upperton, 2012 FIBT World Championships silver medalist bobsledder Jesse Lumsden, 2012 Summer Olympics bronze medalist swimmer Brent Hayden and photographers Callum Snape and Taylor Michael Burk.
The brands have created a pair of videos to share the journey. The first begins with a series of landscape sho...