Edeline Lee embraces femininity and female empowerment through her clothes. Photo by Nick Thompson.
As Fashion Weeks comes to a close, we?re celebrating designers who are paving the way for a more sustainable and ethical fashion industry. Here, Edeline Lee tells us why sustainability makes such a difference to the quality of her brand,
LUX: You?ve mentioned before that you design with the ?Future Lady? in mind. What does that mean exactly"

Edeline Lee: The Future Lady is an idea that I made up to encompass the woman that I am designing for.  Female identity is in flux in our generation.  Modern women live hectic, collaged lives.  We can?t automatically subscribe to the identities that have been laid out for us historically.  Women now are more beautiful, more powerful, more free, stronger, more aware, more capable than any other time in history.  Yet, we still have a way to go before we fulfil our true potential.  How does the Future Lady dress"  What is it to dress with true power, grace, beauty and dignity in today’s world" My overarching concept has always been a conversation about this journey as a woman with the women who wear my clothes.  It?s easy to be fooled into thinking that fashion is all about more and more: younger, thinner, cheaper, taller, louder, sexier.
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I?ve spent a lot of time dressing with women in changing rooms.  My experience is that women are well aware; they are no...