As one of the first families in the world of horology, Favre-Leuba, a brand that has been around for 280 years, is picking up the threads of its glorious past to make a bold comeback for the modern connoisseur. Here's how the brand is reviving its huge affinity with Indian consumers.

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pAs one of the first families in the world of horology, Favre-Leuba, a brand that has been around for 280 years, is picking up the threads of its glorious past to make a bold comeback for the modern connoisseur. Hereandrsquo;s how the brand is reviving its huge affinity with indian consumers./p
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pOld is gold, they say; Favre-Leuba proves this true. As the second oldest Swiss watch manufacturer, Favre-Leuba first set up shop in India in 1860 when the brand was already 120 years old. As they celebrate their 280th anniversary in 2017, Favre-Leuba has re-entered India in a revived and contemporary form with 21 new references that retain its heritage, while being relevant for modern times. From being the first to produce a single push chronograph to being the first to produce the only diverandrsquo;s watch with a depth gauge and many more of such firstsandmdash;the brand is set to bring a rich heritage of technically astounding mechanical watches to India. We speak to Thomas Morf, CEO, Favre-Leuba, on his visit to India about the brandandrsquo;s relaunch strategy and its endless quest to andlsquo;Conquering Frontiers.andrsquo;/p pandnbsp;/p
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