To celebrate the unique quality of Italian craftsmanship, Fendi has invited 20 ateliers, one from each of the country?s regions to present their own interpretation of the iconic Baguette bag originally designed by in 1997 by Silvia Venturini Fendi. The invitation is the first initiative for the unprecedented ?Hand in Hand? campaign which is set to have worldwide expansion plans. 

Applying their individual style and talent, each of the twenty selected ateliers transformed the iconic bag into a perfect example of craft workmanship at its finest. Each Baguette bag is stamped with the atelier?s name and the gold ?Fendi Hand in Hand? logo, created especially for this project.

?Each bag is unique, because the imperfections inherent to handmade craftsmanship are what express intrinsic beauty. Fashion often focuses on the designer, and I think it?s time that we celebrate the community of artisans behind these amazing creations? Silvia Venturini Fendi
Designs and creations payed homage to each of the regions unique heritage and character, epitomising traditional craftsmanship through skilful handmade creations. 

The first creation was presented in the Fall/Winter 2020-2021 runway show, a collaboration between Fendi artisans and craftspeople at the Florentine atelier Peroni in Tuscany. In the skilled hands of Peroni artisans, the Baguette is fashioned from a single seamless piece of moulded vegetal-tanned leather with no stitches from bag to buckle, using ...