The Hublot Classic Fusion Ferrari GT 3D
No detail is small enough to escape Ferrari designer Flavio Manzoni?s razor-sharp focus. Rachael Taylor discovers how his expertise in supercar design lends itself masterfully to the Hublot and Ferrari watch collaboration
In the Ferrari Maranello plant in northern Italy, you will often find Flavio Manzoni and his team convening at a ten-metre-tall LED wall display. The images they?re looking at are often enormously scaled-up photographs of the miniscule parts of a Ferrari engine or exterior. The extreme magnification is used to perfect infinitesimal details you might never notice should you take the car for a spin. And this, says Manzoni, is the essence of luxury design.
?The luxury of a Ferrari is more a consequence than an objective,? says Manzoni, the car manufacturer?s senior vice president of design, who this year accepted the Red Dot Design Team of the Year award. ?There are two perspectives [of design]. One is from the distance, where you see the whole harmony of the object. The other is with the lens, when you magnify every element and put a lot of art into every single detail.? Follow LUX on Instagram: luxresponsibleluxury
Focusing on each and every element ? no matter how small ? and making sure that it not only performs brilliantly, but is also aesthetically exciting, is what makes Ferrari cars among the most sought-after, and expensive, in the world. It is also this zoomed-in approach to design that has made the switch to...