Ferrari F40, circa 1988
Italian automaker Ferrari is one of the few luxury brands to have increased production, and therefore revenue, without sacrificing its exclusivity, according to Brand Finance.
Ferrari improved by three points this year brand strength as referenced by Brand Finance?s rankings. The valuation and strategy consultancy has released its list of most valuable auto brands of 2017 of which BMW, Mercedes-Benz and Audi covet some of the top 10 spots.
“The key takeaway is that for luxury brands, the holy grail is to maximize revenues without compromising the strength of the brand,” said Robert Haigh, marketing and communications director at Brand Finance. “Ferrari seems to have found a way to do this despite the potential risk of loss of exclusivity through an increase in production. ‘This shows that a fundamental understanding of what is driving your brand?s strength, lets you know where you can leverage the brand for financial gain and where you should steer clear,” he said.
Driving up the ranks

BMW is this year?s second most valuable auto brand ranked by Brand Finance, maintaining its same place as last year and beaten only by Toyota. Mercedes came in at third, also maintaining its same place as last year.
Image courtesy of BMW
However, Ferrari jumped up within the top 20, causing Brand Finance to classify it as the most powerful and within the top 10 powerful brands of any industry. The luxury auto brand has risen to 92 br...