Photo: Kassandra Bay Resort & SPA.
It?s not your father?s high-end market any more.
The very nature of the luxury market is changing, as an influx of new travelers from all walks of life seek luxury experiences?and head to travel professionals to provide them, says a new report from Amadeus.
Here are five things to keep in mind when selling to the new breed of high-end customer.
Get personal

Don?t let the client drive the conversation. You are the professional here?and your job is to offer advice ?on a specific, personal level that goes above a traveler?s norms,? the report says.
So get to know your clients and make sure unexpected luxuries are offered throughout their trip without them having to ask. Think ?their favorite Michelin-starred chef flown in to prepare a meal in a Bedouin tent in the middle of the Sahara.? Know the tribes

Mine your data to determine which tribe a client belongs to.
There are three tribes in luxury travel: reward hunters, simplicity seekers, and obligation meeters, the report says.
Reward hunters focus on self-indulgent travel, high-end luxury experiences to reward themselves for hard work. They will spend money to do the unique.
Simplicity searchers are looking for ease and transparency. They will give you control of their vacation, and the responsibility for delivering that goes with it.
Obligation meters put their responsibilities?business, religious, and family?above their own travel desires, and schedule their trips around these thing...