WGNB has designed the flagship store of fashion brand juun.j in Seoul, South Korea, combining a circle, a quadrangle and a triangle in its architecture. “It’s the first flagship store of the fashion brand of Juun.J. It’s divided into two floors; the first floor comprising cafe and women’s wear, while the second floor men’s wear. We used natural elements such as light and shadow in order to express darkness within space using black ? identity color of Juun.J brand.”

The shape of the architecture was initiated from geometry that is the basic form in all designs. Juun.J’s flagship store surely has a certain form but in the shape like a shadow without exact shape, which is similar to Juun.J as it invites endless curiosity to people. “Black is a color symbolic of Juun.J and the most beautiful shadow out of the shapeless existences is also black.” If we look at the traditional house structure in the East, large roof files are put above the house basically and the whole structure is absorbed into within the deep and wide shade generated by the awning.
Deep darkness below the awning is shadow as well as black within the space. In an attempt to turn black into space, we organized space by either hanging plenty of objet or separating them and generating shadows. All spaces except white part for women’s wear on the first floor are composed of varied densities of darkness. While the first floo...