Weaving her dark romantic lyrics into Gucci's horology and accessories line, leading British singer Florence Welch will be seen endorsing Gucci's line of timepieces and fine jewellery as the brand's newest ambassador. With a few interesting concepts lined up, find out how the red-haired singer-cum-lyricist wishes to explore this brand association.

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divNominated for strongGrammyandrsquo;s /strongand known for her uptown chic wardrobe, renowned British singer and songwriter strongFlorence Welch/strong is all set to take charge of strongGucciandrsquo;s /strongwatches and jewellery line as the new brand ambassador. Manufacturer of watches since the 70andrsquo;s, followed by jewellery, Gucci and its Creative Director strongAlessandor Michele/strong seem excited about this collaboration, considering Welchandrsquo;s timeless personality and passion for what she does, a quality that evokes the spirit of Gucci, complementing the brandandrsquo;s design story behind each of its creations./div divandnbsp;/div
divWith songs likeem Cosmic Love /emand emShip To Wreck/em, and a sense of style like hers, the singer, who leads the band strongFlorence + The Machine/strong, is already a known figure in the pop music industry as well as the fashion circuit. In fact, she is the first celebrity to sport Gucciandrsquo;s G-timeless automatic timepiece which features beautiful bees, hearts and star motifs and is one of the brandandrsquo;s best horologic creations. To accentuate the beauty of ...