Fortnum & Mason With Love Project display
London department store Fortnum & Mason is celebrating the passion of British artisans through an installation in its menswear department.
The retailer is teaming up with the With Love Project to help launch its book documenting artisans in fields as diverse as sign writing and baking. Pairing with these craftsmanship-focused storytellers will help Fortnum & Mason highlight its own focus on the makers behind the products it carries.
?The project really struck a chord with me as it focuses on British-based designer makers, and this is something that is also integral to Fortnum?s own brand values ? we source the majority of our menswear edit from British based brands, and we look to support designer makers and young designers wherever we can,? said Sarah Burton, men?s, women?s & loungewear buyer at Fortnum & Mason. ?I loved the focus on the people behind the brands, as well as the stories behind the beautiful product,? she said. ?I worked closely with the team at With Love to select brands they know well and that would particularly appeal to Fortnum?s menswear customer.?
Love of craft
The With Love Project was founded by Rob Evans and Chris Roberts with the goal of telling a handful of stories about makers, allowing the artisans to explain their own sense of purpose. Working as an art director and photographer in London, the duo was interested in getting outside of their technology-driven lifestyles to...