Fotofever Paris is a friendly kind of art fair. It welcomes newcomers, whether or not their pockets are deep, and favours fresh faced talent. Ahead of the fair?s fifth edition, held under the majestic roof of the Carrousel du Louvre, Millie Walton speaks to the founder and director, Cécile Schall about the emotional impact of artwork, how digital apps have affected photography and the next generation of collectors.
Cécile Schall. Image by Paola Guigou
Millie Walton: What inspired you to start fotofever"

Cécile Schall: My passion for photography is something that?s always been with me, fed by my family?s attachment to this art form for many generations. I founded fotofever 5 years ago, driven by the feeling I had when I purchased my first ever artwork 8 years ago; the emotion took over me and I knew I had to have that work. I found a way, through instalments, so that I could have it in my home and enjoy it every day. I now want to show other art lovers, that it?s possible to become a collector and also demonstrate why it is important to collect, which will support artists and to allow great artistic creation to continue. MW: How do you compete against more established and larger art fairs"

CS: fotofever stands out from the other fairs firstly because it is the only one focused on encouraging and guiding new collectors. Our program ?start to collect? has been created specifically to offer new collectors a selection of quality artworks within a price ra...