Four Seasons has opened its fourth hotel in Florida, a revamp of The Surf Club, a historic property that originally opened in 1930. When tire tycoon Harvey Firestone first had the idea of a new type of social club, on board his yacht the Marybelle, he could never have imagined how enduring the appeal would be […]The post Four Seasons Hotel at The Surf Club Opens in Miami appeared first on Pursuitist.

Four Seasons has opened its fourth hotel in Florida, a revamp of The Surf Club, a historic property that originally opened in 1930.When tire tycoon Harvey Firestone first had the idea of a new type of social club, on board his yacht the Marybelle, he could never have imagined how enduring the appeal would be of what he would soon create.The HistoryArchive photos show poolside fashion shows directed by Elizabeth Arden, Shah Mohamed Reza of Iran on the tennis court, his wife on water skis and Winston Churchill painting in his cabana. There was booze on the beach during prohibition, kayaks in the swimming pool, black tie boxing dinners and lavish themed galas, one time with elephants, another with 300 tables made of ice. The names that rolled up were pioneers of the good life: Noel Coward, Douglas Fairbanks Jr. and Elizabeth Taylor, The Duke and Duchess of Windsor, Frank Sinatra, Tennessee Williams, Joan Crawford, Liberace.Firestone?s mission was to embrace the possibilities of a new era and provide a new crowd that was emerging with a new type of offer that supported who t...