Jörg Neuner, Head of Gaggenau’s brand centre in Lipsheim, France
Jörg Neuner, Head of the Gaggenau Brand Centre, speaks to LUX about heritage, handwork, and embracing a hybrid design philosophy
Seamlessly absorbing technological advancements into its DNA, the Gaggenau design philosophy is second to none. The secret" “Traditional handwork with the lightest of mechanical touches,” says Jörg Neuner, Head of the Gaggenau Brand Centre.
LUX travelled to Lipsheim in north-eastern France to speak all things design with Neuner, and find out how ? from champagne-supplemented culinary workshops to getting down and dirty in the forging room ? the centre offers visitors a fully immersive expression of the Gaggenau brand.
Follow LUX on Instagram: luxthemagazine LUX: How has the Gaggenau Brand Centre evolved since its opening in 2012"

Jörg Neuner: When we originally opened the Brand Centre, it was based just on design. Our first ambition for the space was for our internal product training, so it was used primarily for prototypes and new products. When there were guests here, like trainers and dealers, it also gave them the chance to visit the factory. That?s the interesting thing, to look behind the scenes and see how it?s all done ? the handwork, the materials, and so on. So, that?s what we?ve been doing here since 2012. In 2019, after seven years of operation here, we had 10,000 visitors!
The Gaggenau Brand Centre, featuring a showroom, space for...