Generation Experience: How the Millennial Shift Impacts Luxury Resorts
With more than 75 million members in the United States, the Pew Research Center has confirmed that the Millennial Generation, entering their 30’s and creating families of their own, now outnumbers the Baby Boomer Generation. Millennials are no longer the traveler of the future, rather they are the largest current generation and are the traveler of today. Their preferences and affinities are beginning to shape all of travel and hospitality, including the luxury market.
“The Millennial Generation is another wonderful wave of people discovering us and becoming part of our family,” commented Allyson Cavaretta, Director of Sales and Marketing for the family owned Meadowmere Resort in Maine. “It is exciting to see the generations join us and change over the past 30 years.”
Resort properties with a focus on outdoor and adventurous activities have been among the first to experience this shift in generations.
“This Millennial Generation enjoys an active vacation that is purposeful,” commented Tracey Welsh, General Manager of Red Mountain Resort in Ivins, Utah. “It fits well with what Red Mountain has been doing for nearly 20 years.”
Some properties in this segment have not seen much generational shift. For example, as a high-end luxury property located in a semi-remote location, Nemacolin Woodlands primarily serves Baby Boomers and Generation X. Similarly, The Otesaga Resort Hotel in Cooperstown, New York also continues to serv...
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