Instagram: @nelis_vansia
Has Instagram been taken over by fake follower fever, banal mirror selfies and blatant product promotion" Not if you?re one of the new wave of creatives, eschewing follower numbers and influencer labels and doing it their own way, says Bryony Stone
A LUX x ROSEWOOD COLLABORATION
Instagram is in danger of eating itself. More than eight years after it was founded, what started as a photo-sharing app morphed first into a badge of cool among first movers and later into the biggest photographic movement in history. People?s self-worth, and tragically sometimes their lives, can hinge on followers and likes, and a generation of self-declared influencers (if you think about it, that can?t really be a job) are creaming fortunes, large or small, from their commercial posts. Kim Kardashian West and Kylie Jenner, two members of the Kardashian clan, boast a collective total of 236 million followers, which, while there?s almost certainly overlap, still constitutes just over three percent of the world?s population. Follow LUX on Instagram: the.official.lux.magazine
It?s unsurprising that scrolling through Instagram is starting to feel like falling head-first down a rabbit hole into a wonderland where everything is #sponsored. Wasn?t that new influencer in Fendi wearing Prada yesterday and Gucci the day before" Does he really have 871,000 human followers" And who actually looks perfect all day, every day anyway"
Yet, under the radar, a new wave ...