Actress, campaigner, wife of Kering owner François-Henri Pinault, Salma Hayek and CHIME FOR CHANGE co-founder, joined UNICEF to meet Syrian refugees in Lebanon in 2015
Gucci is the biggest Kering brand and, as a producer of leather and fashion garments, the one with the biggest sustainability challenges. In a candid exchange, Robert Triefus, Gucci?s EVP and Chief Marketing Officer, tells LUX how the label is tackling them.
LUX: Is there an awareness among all your staff of the broad Kering vision"

Robert Triefus: We are in luxury fashion. For some individuals, they will feel there is a contradiction in terms between sustainability and luxury fashion. But I think that you have to start from the premise that we are a business, a for-profit (not a not-for-profit) one that believes in its responsibility to lower its impact in terms of carbon footprint, waste management and social issues ? how we can be responsible in our community. As the big picture, I think that this is the framework that we, as a group, work within. Follow LUX on Instagram: the.official.lux.magazine
LUX: That big picture means not just reducing environmental impact but doing good in areas such as gender equality. Is this on the rise"

RT: It?s interesting because one of the impacts of the inauguration of Donald Trump as president of the United States and his rather nationalistic approach has been that brands generally are looking at how they can contribute towards the debate on the promotion of c...