The Seminole Hard Rock Hotel & Casino in Hollywood, Florida, is a guitar-shaped building recently inaugurated, one of the entertainment properties of Hard Rock around the world. The Seminole Hard Rock hotel & casino is part of a wider development estimated at $1.5 billion. Designed by Klai Juba Wald Architecture, the 122-meter-high structure is a dynamic sculpture cladded with glass and 16,800 V-Sticks (video fixtures using high-performance LEDs) changing colours, speeds and patters during musical showcases. Float4, an award-winning creative agency specialized in the integration of digital experiences into physical space, designed the digital light spectacle for the opening in collaboration with DCL, a fabricator of architectural specialties including integrated digital media and custom signage. Don’t forget to check 5 world’s most unusual hotels.
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