Breguet Harrods Classique Special-Edition 7337
British department store Harrods is proving itself as a leading horological destination with a storewide fine-watch takeover that touts its dedication to the category.
Harrods? ?Made with Love and Precision? in-store campaign begins on July 1 and will extend into the first two weeks of August. The campaign, marked by displays and in-store exclusives, is Harrods? way of paying tribute to the high-end timepiece portfolio available in its Fine Watch Room.
?With the right retailer and the right promotional campaign, the high-end watch industry, which is really the jewelry industry, as it?s more than a watch, should benefit from this program,? said Eric Tunis, partner at Friedman LLP.
?To have Harrods deliver the message is great for the industry,? he said. Mr. Tunis is not affiliated with Harrods, but agreed to comment as an industry expert.
Harrods was unable to comment by press deadline.
Wonders of the Fine Watch Room

To create Made with Love and Precision, Harrods worked closely with the watchmakers it carries within its Fine Watch Room.
Made with Love and Precision will include an in-store exhibition within the department?s exhibit space and Harrods? first-ever Brompton Road window displays dedicated to horology.
Working with watchmakers also allowed Harrods to time a number of new timepiece launches with the start of Made with Love and Precision. With many of these watches exclusive to the London retailer, Harrods is likely t...