Rich people love to travel as much as the rest of us. In fact, it’s a favorite hobby among billionaires.
But when the 1% travel, the word takes on an entirely new meaning.
“Travel is the currency of status; it’s far more about the experiences you have as opposed to whether you’re driving the latest Rolls Royce or whether your wife has the latest Hermès handbag,” said Anthony Lassman, cofounder of London-based luxury travel- and lifestyle-management company Nota Bene Global, in a recent interview with Business Insider.
Lassman and his wife Elaine launched Nota Bene ? meaning “note well” or “take note” in Italian ? in 2005 to offer tailor-made, travel-planning services to the ultra high net worth crowd. The Lassmans drew knowledge from their careers as publishers of premier travel and destination review guides as well as several years selling high-end real estate. Anthony Lassman, cofounder of Nota Bene Global. Anthony Lassman
Nota Bene serves clients with net worths upwards of $200 million, with several in the billion-dollar range. Lassman describes them as “cash rich and time poor” ? those seeking once-in-a-lifetime experiences who don’t have the time to research and plan to the degree that suits them.
Increasingly, clients are coming from “Silicon Valley kind of money,” Lassman said. They’re people who made money in their 20s, 30s, and early 40s who push boundaries in order to have u...