The most iconic and recognisable landmark in France is about to be turned into a rental apartment for the first time in its 127-year history. As part of a promotional campaign in advance of the UEFA Euro 2016 games, short-term vacation rental site HomeAway has launched a contest offering up to 24 people the chance […]The post Here’s How You Can Sleep At The Eiffel Tower appeared first on Pursuitist.

The most iconic and recognisable landmark in France is about to be turned into a rental apartment for the first time in its 127-year history.As part of a promotional campaign in advance of the UEFA Euro 2016 games, short-term vacation rental site HomeAway has launched a contest offering up to 24 people the chance to sleep under the stars on the first floor of the Eiffel Tower ? easily one of the most exclusive pieces of real estate in Paris.Four winners will be chosen, who can bring along five guests each. The first floor will be reimagined by a Paris designer. The contest also includes three additional nights in a Paris HomeAway vacation rental, round-trip transportation and a gourmet dinner.It’s the latest in a string of publicity stunts launched by short-term vacation rental companies, which have made sport of trying to outdo one another with weird, wacky, and exclusive properties.Last month, Airbnb France garnered headlines when the outfit custom-built an underwater chamber that allowed three sets of couples to sleep with the sharks at the Paris aquarium.Lik...