Hooves and history: behind Hermes’ ancient ethos
Sunlight streams through the glass domed roof of the Grand Palais
Hermès, maker of handbags and scarves to the world?s celebrities and super-rich, still celebrates its roots as a saddle-maker in a very different world. Millie Walton goes behind the scenes at the annual Saut Hermès in Paris, with the beau-monde, and geese, for company
Standing at the ringside of the warm-up arena at Saut Hermès, the brand?s annual showjumping event held under the glass-domed roof of the Grand Palais in Paris, is quite unlike any other experience. While the smell of warm horsehair, oiled hooves and leather is immediate, and almost reassuring in the way it says that this is really happening, there?s also something a little otherworldly about it all. There are horses, glamorous spectators, the world?s best riders and, strangely, a flock of trained geese. An unusual mixture in an even more unlikely setting, yet anyone who is familiar with Hermès will know to expect the unexpected. A traditional brand still owned, despite the best efforts of the luxury industry, by members of the extended original family, it?s constantly innovating too. This multibillion-euro behemoth takes a playful approach to luxury; Hermès really wants to welcome you into its magical world. Hermès may be known for its Birkin bags (for which there is a waiting list, from a few weeks to five years, depending on who you are and how bespoke you want it) and handmade silk scarves, but at its heart it is what it says under it...
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