One of the hotel’s garden suites
Why should I go now"
It’s the first proper February London fashion week since pre-pandemic, and the London scene is hotting up as the latest wave disappears, so a perfect time to visit the city.
What’s the lowdown"
Fashion week tribes all have their favourite hotels, and it’s safe to say that until the pandemic, the Jumeirah wasn’t on their radar. It was more old-fashioned luxury where international visitors sipped tea in the lounge while their kids came back from shopping at Hermès next door. All that changed with the biggest refurbishment in the hotel’s 60 year history, which happened during the lockdowns.
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Everything from the bar, to the public areas, to the restaurant, spa and rooms, has been recreated with a contemporary eye. That in turn refocusses attention on the standout points the hotel always had, but which became lost as its original star faded. It’s in Knightsbridge, right on Sloane Street, but overlooks a peaceful garden square and has views across the city from all sides, unlike any of its competitors. It has the biggest and best indoor pool in London, and, did we mention, it’s right next to Hermès" Al Mare Restaurant
The new Italian restaurant, Al Mare, takes the superstar corner position on the angle of Sloane Street. It’s a big, light, airy, New York midtown type of space, and it’s been transformed into a cas...