How Adrian Chen’s K11 MUSEA is changing Hong Kong’s cultural scene
The K11 MUSEA features a roof garden where clients can grow their own herbs and vegetables
Adrian Cheng has high hopes for the new K11 MUSEA in Hong Kong: to change the way retail, art and culture collide, says Darius Sanai
Entrepreneur Adrian Cheng
When billionaire Hong Kong entrepreneur Adrian Cheng opened his K11 MUSEA development on Hong Kong?s Victoria Dockside late last year, he heralded it as ?The Silicon Valley of culture?. It was a concept that some found hard to get their heads around, but a visit to the development is enlightening and points to ways K11?s innovations could have influence across the world in future.
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At the heart of K11 MUSEA is a funkily designed luxury and fashion retail mall, housing the usual roster of names found elsewhere in China, from Alexander McQueen to Supreme. It?s the architecture and design, headed by New York-based James Corner, and the depth of concept in the detail, that is so innovative. K11?s roof is a kind of kitchen garden-cum-safari park, with spaces where clients can grow their own herbs and vegetables, a natural butterfly park (open for visits by any passing butterfly), a giant aquarium mimicking Victoria Harbour directly below, and rangers working to show local school groups the rooftop flora and fauna Inside, alongside the living walls and slides connecting different floors, is a constantly rotating roster of curated public art, chosen by Cheng (a significant collector) and his team...
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