How luxury brands should target India?s super-rich
India continues to be the bright spot in the global luxury market so much that many luxury car brands are increasing prices across the board in what seems to be a makeup for slumping Chinese sales. Our good friend Abhay Gupta was recently featured in Luxury Daily and shares his valuable thoughts on how brands could better position themselves in the India market:
Despite the economic slowdown across the world, the size of the global luxury market is estimated to be around $2 trillion. The BRICS markets, more specifically China and India rather than Brazil and Russia, have been in the spotlight for the past few years.
However, luxury marketers in China last year faced many challenges relating to luxury consumption, regulatory issues, tariff structures, currency reasons and a severe clamp-down on the gifting culture. Stores opened in a hurry by brands across categories began to shut shop. As a consequence of the Chinese luxury pullback, the entire global luxury industry was severely affected. All brands once again are back to devising a fresh strategy for future growth.
India: Best of BRICS
A quick analysis across the BRICS nations finds that :
In Brazil, the economy is in recession. There is no clear revival visible as of now.
Russia is the worst-affected of the lot due the commodities slump and drop in currency.
China is battling a growth slowdown.
In South Africa, the economic growth has decelerated steadily over the last few years. Industry analysts see limited growth pot...
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