NIGO will be leading the creative vision for Penfolds in a multi-year artistic collaboration
Fashion and wine meet with the collaboration of Japanese fashion designer NIGO and the iconic Penfolds wine brand
One of the world’s most iconic wines just got a little more special. For years, collectors have lusted after Penfolds Grange, Australia’s most celebrated wine and quite possibly the most revered luxury brand to come out of the country. The phenomenon of Grange, as it is known to connoisseurs the world over, from Shanghai to San Francisco, is largely due to its sheer quality – many consider it the world’s best wine made from Shiraz (otherwise known as Syrah) grapes, but also due to its originality.
This collaboration sees the influence of NIGO’s company, Human Made, which was founded in Tokyo and draws upon graphic design, subculture and streetwear
Unlike every other iconic world wine, whether from Bordeaux, Burgundy, Napa or elsewhere, Grange is not made from a single vineyard, or even from the same designated vineyards in a small, geographically distinct area, every year. Rather, it is made from grapes from Penfolds own vineyards and grower partners? vineyards across Australia, selected by the Penfolds winemaking team for their Grange-like character. It is an icon that is also an iconoclast.
Read more: Inside Penfolds, the global luxury wine brand
NIGO, visiting Penfolds’ Magill Barrel Room, ahead of his collaboration, ?Grange...