Find out what Morocco, Beverly Hills, the Burj Al Arab, and Raffles Hainan are doing right to attract Chinese New Year travelers. Photo courtesy: Shutterstock
In the past, Chinese families stayed home during the New Year holiday but, in recent years, increasing numbers are taking advantage of the long holiday to travel both domestically and abroad. With 6.15 million Chinese people traveling abroad during the holiday in 2017, Chinese New Year has become a golden opportunity for tourism providers who can meet the needs of multi-generational travelers.
Focus on family travel
While the holiday used to be a time of family reunions and big feasts, due to the one child policy many families have become much smaller, making Chinese New Year less exciting to spend at home. To make things even duller, fireworks have been banned in many major cities around China. To escape boredom and take advantage of the longest national holiday of the year, many young people are now choosing to ditch the cold winter weather and oppressive air pollution, taking their entire family to travel to warmer climates in the south of China or someplace abroad. During Chinese New Year 2016, 56 percent of young luxury travelers traveled abroad, with 90 percent of those traveling with family or friends.
It?s about climate and convenience
There are a number of factors travelers will take into consideration during the Chinese New Year.
The length of holiday, anywhere from 7-10 days, will have a significant impact...