How we created the Ruinart Frieze lounge experience at home
Ruinart recently launched its ‘second skin’ case, a stylish and more sustainable alternative to the traditional champagne gift box, as pictured above with the Brut Rose? NV and Blanc de Blanc .
Sometimes it’s the supplementary parts of art fairs that we miss the most. For yesterday’s virtual preview of Frieze art fair, we recreated the most excellent private Ruinart champagne event, which usually takes place this week, with a little tasting of their range at home
What will you miss most about the seminal Frieze London Art Fair moving this year from tents in Regent’s Park to an online-only existence, prompted by the pandemic"
Perhaps it will be the frisson of excitement of bumping in to collectors, curators and dealers from around the world expressing their way between the different booths at the pre-preview. Or maybe it will be the talks; or the onsite cafés, where can find yourself standing next to a museum director from LA and a young billionaire from Shanghai while sipping a cup of coffee and finding there is nowhere to sit and catch up on emails. Or, if you are fortunate, the buzz of the Deutsche Bank Wealth Management lounges, where collectors and private bank clients gather to sip on endless champagne and nibble perfect canapés. Follow LUX on Instagram: luxthemagazine
Then there is the physical art, of course. The two fairs, Frieze London and Frieze Masters, at opposite ends of the park, which at best offer an unparalleled art mus...
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