Only few weeks are left before the start of the FIFA World Cup Qatar 2022 (Nov 20, 2022 ? Dec 18, 2022), an event that will attract more than 1 billion viewers. To mark the 4th consecutive edition as the Official Timekeeper of the tournament, Hublot presented the Big Bang e FIFA World Cup Qatar 2022, a Gen3 connected watch with a new designed dedicated football app which will also be used by the 129 official referees to time the game.

With 15 minutes to go before each match, the watch – through an even larger and improved high-definition screen – will deliver team line-ups and player profiles, so the wearer can feast on the details from the comfort of their wrist. As a game kicks off, the watch will automatically enter “match mode” and activate “timeline”, a feature created exclusively for this watch that will help fans capture the key moments.
This is how it works: at the outer edge of the dial there will be a scale split into five sections, indicating the first and second halves, additional time allowed in each half, and half time. If a goal is scored, the watch will show a match event animation mentioning the player’s name, and a football symbol will appear at the appropriate minute mark on the scale. The same thing happens if there is a yellow card, a red card or a penalty.

If a match goes beyond normal time, the watch display will automatically switch into extra time mode, and then again i...