New luxury travel company Immidia is launching its app with a promise to be Uber for yachts.
Immidia will allow consumers to hail a yacht to charter for private use, with delivery promised in no more than a couple hours. The new digital economy has encouraged a consumer mindset based around immediately fulfilling wants and needs, and the app represents a further step in the direction of on-demand luxury.

?Luxury shoppers expect a luxury shopping experience,? said Shuli Lowy, marketing director of mobile at Ping Mobile, New York. ?That experience spans not only across the human-to-human interactions but within the digital experience as well.
?Savvy entrepreneurs understand that providing a seamless mobile experience can provide as a substantial value proposition to commerce.? 21st century service

CEO of Immidia Christophe Chauvin is the former general manager of Hotel Byblos in Saint-Tropez. His new company aims to revolutionize the meaning of luxury lifestyle through on demand servicing.
Immidia intro video

The app will first be available in The French Riviera, Miami, Saint-Barthélemy and Dubai, United Arab Emirates.
Users first select how long they need a yacht, input departure and arrival locations and then select from available yachts before confirming.
Users can also browse by best rates, and the specifications, equipment, accommodation and amenities of each yacht are available from the app, along with a selection of photos. Moreover, users can also select from a li...