Luxury brands like Gucci, Dior, Zara, Armani have already captured the high-end market in India.
Today, the Indian market is flooded with goods from all across the world. Giving tough competition to local brands of the country, many global brands have managed to secure a loyal clientele in Indian cities. There is a strong inclination for international brands among Indian buyers who have moulded their preferences to adapt to new global trends.
Global brands are gaining more popularity with each passing year, and have also started collaborating with Indian retail companies to make their products readily available in the country. Luxury brands like Gucci, Dior, Zara, Armani have already captured the luxury market in India. In addition to that, online shopping portals have also facilitated the entry of these brands in the luxury segment here. Italian brand Kiko Milano, in September 2016, made its first entry in India and launched its first store at the DLF Mall of India in Noida, followed by a new store in DLF Promenade in Vasant Kunj; it has now launched its third store in the country, which is also its 1000th  store worldwide. Not only this, Coach Inc., the leading New York design house of modern luxury accessories and bags, celebrated the launch of the first Coach store in New Delhi at DLF Emporio recently.
As these brands have successfully positioned themselves in the country, Guardian 20 spoke to leading company and designers to speak about this growing market. Genesis...