Renowned for her creative ingenuity and inspiring expressions, Anna Sui is a trailblazer in every sense of the word. Coupled with her exuberant personality, her signature style permeates everything, from fashion, jewellery, cosmetics, fragrances and even gifts to her runway shows and her flagship store. In an email interview, the American designer talks shop and more.

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pRenowned for her creative ingenuity and inspiring expressions, Anna Sui is a trailblazer in every sense of the word. Coupled with her exuberant personality, her signature style permeates everything, from fashion, jewellery, cosmetics, fragrances and even gifts to her runway shows and her flagship store. We speak with the American designer about her business and more./p pstrongbr //strong/p
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pstrongWhy did you pick Ine Neefs as the face of the Romantica fragrance" /strongbr / Ine has done previous shows with me as well as graced the cover of Vogue Netherlands, and walked for Louis Vuitton, Alexander McQueen, Valentino, and Chanel, so I am very familiar with her work. I saw Ine as the modern day romantic woman, who could communicate the alluring spirit of the fragrance through the camera lens./p
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pI wanted the campaign to highlight the alluring nature of Romantica. The feminine pink setting and blossoming flowers were key in setting the mood, along with the flowing dress. I am so pleased with the final campaign; it reminds me of a dreamy, romantic girl wandering ...