The universe of Chopard is more than just watches and jewellery. From leather goods to scarves, pens to eye wear, and now a hotelthis Swiss brand is keen to make its mark in the realm of luxury lifestyle. Its Artistic Director and Co-P resident, Caroline Scheufele talks about the evolving strategy, e-commerce, and of course, sustainability.

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pThe universe of Chopard is more than just watches and jewellery. From leather goods to scarves, pens to eyewear, and now a hotelandmdash;this Swiss brand is keen to make its mark in the realm of luxury lifestyle. Its Artistic Director and Co-President, Caroline Scheufele talks about the evolving strategy, e-commerce, and of course, sustainability./p
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pHer last visit to India was around eight years ago; much has changed since then, in India as well as at Chopard. "About two years ago, we took back our distribution here. So this is the first time I'm visiting our partners directly. This is important, as we are a family business and they need to put a face to the brand," shares Scheufele, while disclosing details of her packed schedule, which included talking to the media, meeting with high-profile clients in three cities, and a visit to the Taj Mahal in Agra./p pandnbsp;/p
pThe 154-year-old business has created a brand that's well-known and beloved by Indians. "They love the Happy Sport! In the men's range, they appreciate the mechanical designs in the L.U.C collection. They also like the L'Heure...