Pierre Rainero, Director of Image, Style and Heritage for Cartier, talks about the French maison's lifelong mission to create beautiful objects with intrinsic value.

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pstrongThe last time we met, you spoke about your role and how it encompasses various aspects of creation, heritage and overall communication. Has that changed in any way"br //strongIn fact, itandrsquo;s threefold, given my role in image and styleandmdash;and part of the style is what we call heritage. It would be difficult at Cartier to decide on current creations without any notion of how and why the style was built through history.br /br /strongHow do you acquire antique pieces"/strongbr /We do it in many different ways. Sometimes the original owners approach us, along with an incredible network of merchants and dealers in the world, and then there are auctions.br /br /strongWhat is your biggest challenge"/strongbr /Sometimes itandrsquo;s timeconsuming, as I have to visit museums all over the world. Also, all our pieces are insured, so our people from the insurance side have to see the museum for themselves to say andlsquo;yesandrsquo; or andlsquo;noandrsquo; to loaning the pieces. Since this is a very important aspect, I travel with them sometimes because I have to evaluate them. If itandrsquo;s a andlsquo;noandrsquo;, [to understand] what can be done to turn that into a andlsquo;yesandrsquo;. Also, we work with people in museums on new projects, ideas, and so on. While this i...