Angelo Bonati, CEO of Panerai, speaks about what it takes to express uniqueness and authenticity, while staying true to the brand's DNA.

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pIf there is one brand that knows how to express uniqueness and authenticity, while staying true to its DNA - its Panerai. Taking us into this world of luxe timpieces is Angelo Bonati, CEO of the brand with an exclusive tandecirc;te-andagrave;-tandecirc;te./p
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pstrongPanerai presented an eclectic range of watches this year. Where do you see the brand headed"/strongbr /Itandrsquo;s the same as beforeandmdash;to respect the shape [and] quality; the way to produce the watch yet not waste time in realizing something that is not proper to the brand; and then, to develop the movement in order to give us the flexibility to propose different watches while keeping the same case. Thatandrsquo;s very important for us. We work on the contents in order to have the flexibility to produce different references while keeping the same model. The Radiomir is always the Radiomir; the Luminor will stay the Luminor. We donandrsquo;t need more. But we need to always organise our creativity in order to respect the DNA, to respect the shape of the brand.br /br /strong/strong/p pstrongLetandrsquo;s talk about Indiaandmdash;what are your plans for it"/strongbr /In India, we are investing and are trying to create the foundation for the future. We have a boutique and weandrsquo;ll probably open a second one. We are working in accor...