Urban enthusiasts have been studying the qualities necessary to create the ideal residential community. Elements identified include plenty of open space, density and scale, convenient and well connected public transport links, a variety of land uses, a diverse population, a thriving economy, and rich in culture; all of which can be found in Mayfair, the number one neighbourhood in prime central London.
Mayfair has a long history, coming from a muddy patch of land in the mid-1680s. The neighbourhood was appropriately named following the annual May Fair relocating from Haymarket to the area due to the increasing number of guests, on approval by King James II. The event continued to grow in size, resulting in increased drinking and gambling and was, therefore, moved again in 1746 and finally settled at Shepherd Market, a charming little district where the fair still takes place each year. After leaving the centre of town, residents in Mayfair took this opportunity to develop the neighbourhood into a thriving community. Led by the Grosvenor family, the wealthy locals began building elegant garden squares, including the now iconic Grosvenor Square, and attractive streets. The grand district of Mayfair soon became the go-to address of choice for London’s aristocracy and gained the attention of some of the most affluent people around the world. Providing first-class real estate and the best dining, retail, and entertainment the UK has to offer, it is unsurprising that hundr...