After holding a strong market share in the FMCG and hospitality segment, Indian conglomerate ITC is furthering its ambitions in the consumer goods sector with plans to enter the premium chocolate market. Branded Fabelle, the assorted chocolate will be made available at boutiques across the brand's five-star hotel chain.

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pIndian conglomeratestrong ITC Group/strong is all set explore a new delectable path with its very own brand of luxury chocolates called strongFabelle/strong. To be manufactured at the companyandrsquo;s Bengaluru unit by a team of skilled chocolatiers, these luxury chocolates will be retailed out of boutiques across ITCandrsquo;s five star hotel properties across the country. The assorted chocolates will be priced at INR 1000 on an average; it is believed that this new venture is likely to up the ante for the companyandrsquo;s already diversified food division./p pandnbsp;/p
pWhile the team involved in the final selection of Fabelle chocolates are tight-lipped about the development, according to an analyst to a href="http://economictimes.indiatimes.com/industry/cons-products/fmcg/itc-forays-into-luxury-chocolates-with-fabelle/articleshow/52138224.cms" target="_blank"Economic Times/a, andldquo;It has been ITC's strategy to go top-down in the FMCG business. It had first launched premium packaged ready-to-eat meals under Kitchens of India when it first forayed into the food business. Similarly, it had a line-up of super-pre...