Jaeger-LeCoutre Master Memovow timepiece
Swiss watchmaker Jaeger-LeCoultre is stepping away from typical luxury watch manufacturer strategy with an innovative experience that introduces a chatbot to Facebook followers as an out-of-store associate.
Interested customers on Facebook can now interact with Jaeger-LeCoultre to find the perfect watch for them. The chatbot recommends suitable watches based on users? responses to questions, a strategy that greatly differs from traditional watch brands that usually rely on their name to carry them.
?I think it’s particularly clever for a watch brand to be invested in creating new ways to help people save time,? said Ashley Connors, group planning director at Strawberry Frog. ?That is what this idea does so well. ?It takes away extra, time-consuming steps on the path to purchase,? she said. ?This chatbot makes it as easy as possible to search, find and buy their product.
?In a nutshell, this innovation convinces me that Jaeger-LeCoultre knows the true value of what a watch is all about time. By making it beyond easy and quick to complete the entire shopping experience, you minimize the risk of losing this valuable customer.?
Ms. Connors is not affiliated with Jaeger-LeCoultre, but agreed to comment as an industry expert. Jaeger-LeCoultre was reached for comment.
Innovative watch marketing

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