Automaker Jaguar Land Rover is making growth personal with an expansion and relocation of its Special Vehicle Operations and Classic divisions.
The automaker has opened a Technical Centre worth nearly $26 million for Special Vehicle Operations (SVO), is relocating SVO?s subsidiary Jaguar Land Rover Classic headquarters and has announced corresponding growth plans. As luxury?s turn toward the bespoke permeates across sectors, Jaguar Land Rover is preparing for revenue increases in its corresponding business.
?The new Special Vehicle Operations Technical Centre is a major step forward in meeting the desires of our most discerning customers,? said John Edwards, managing director of Jaguar Land Rover Special Operations. ?There are more than 200 skilled employees here that are committed to outstanding quality and craftsmanship in everything they do. New frontiers

The 215,000-square-foot Technical Centre, located in Coventry, UK, will serve as SVO headquarters and includes manufacturing and paint facilities, a technical suite and a VIP commissioning and viewing suite.
In the commissioning suite, customers will be able to create and customize a Jaguar or Land Rover vehicle on the spot with aid from a design team member. While bespoke vehicles are not uncommon among the ultra-high-end, such a feat is less common in brands with higher volume.
SVO technical suite
As a result, Jaguar Land Rover might take on new appeal from high-end luxury buyers and also maintain and generate loyalt...