The Elewana Collection comprises of 14 luxury camps and lodges in some of the most iconic location in Kenya and Tanzania. Whether it is a camp in the Masai Mara or the Serengeti or a stunning beach front hotel, every property is individual in style but all are unified by an emphasis on design, comfort and conservation. We speak to James Haigh, Director of Sales and Marketing for the Elewana Collection on his experience of the East African safari industry and ask for his advice on ensuring a safari is a memorable holiday of a lifetime.
How long have you worked in the tourism industry in East Africa and how have you seen tourism to the region evolve over the last ten years"
In 1999 I cooperated with the Ministries of Tourism and Natural Resources to bring young European school leavers to East Africa to work in rural locations. Since then I?ve been lucky enough to have worked across the entire continent, always returning to Kenya and Tanzania, the cradle of safari. I can truthfully say that there really is always something new in Africa. The profile of our guests and level of expectations evolve, one that thing that remains constant is the look of wonder on the face of an eleven year old when first they see an elephant – or the first sip of a cold beer as the sun sets over the plains.

Which part of your role at the Elewana Collection do you most enjoy"
I love working with teams. I am lucky to be working with a great group of people within the Elewana Collectio...