29th July 2016: JOHNNIE WALKER HOUSE, a growing international network of luxury Scotch whisky embassies, announced the launch of the first JOHNNIE WALKER HOUSE at sea in partnership with Dream Cruises. Guests on board Genting Dream, the first-ever Asian luxury cruise line, will be able to indulge their passion in the finest of luxury on the high seas starting in November this year.
Mr. Thatcher Brown, President of Dream Cruises and Mr. Lawrence Law, Global Director – JOHNNIE WALKER Super Deluxe Luxury Portfolio JOHNNIE WALKER HOUSE, marked the joint partnership of the two brands by unveiling eight bottles of JOHNNIE WALKER Blue Label each engraved with the Dream Cruises logo during a special Dream Cruises roadshow event in Beijing yesterday afternoon. This exclusive collection, which was designed and produced to commemorate the opening of JOHNNIE WALKER HOUSE on the cruise line, will be released and made available for purchase for cruise passengers. Mr. Lawrence Law said, ?At JOHNNIE WALKER HOUSE, we are constantly innovating new and unique whisky experiences to cater to the demands of luxury consumers today. With the launch of JOHNNIE WALKER HOUSE on Genting Dream, we are creating a flagship home for Scotch whisky at sea. As the 21st property globally, this is an exciting moment for JOHNNIE WALKER HOUSE in Asia and we look forward to introducing our heritage and brand to a new audience, on board this stunning new ship.?
Mr. Thatcher Brown said, ?We are delighted tha...