New Road Hotel will be opening its doors in Whitechapel, London, in Q4 2017. Inspired by the increased popularity for social living and accessible luxury, the new concept hotel will be offering guests everything they need, and nothing they don?t, and nothing they don?t. Independently owned, this 80-room boutique hotel with an edgy flair will fit perfectly into the East London scene. We speak to GM of the New Road Hotel Joost de Kruiff to find out more.
Bio
Beginning my career working with Michelin Star Restaurants, I was initially attracted to the restaurant and dining side of the hotel industry and have now been working in hospitality for over 19 years. I have worked in hotels all around the world, including New Orleans, working as the Food and Beverage Outlet Manager at Hotel Moneleone, and also in Lisbon where I met my wife. I have now been living in London for 12 years, where I have worked as the Food and Beverage Manager of the Waldorf Hilton in Aldwych, as Hotel Manager of several other London hotels, and now as GM of New Road Hotel. Tell us more about the hotel, its history and its connection to the Malik brothers.
The hotel is located in the former textiles factory that Masrur, Monsur and Moksud Malik?s father once worked in. He later bought a section of the building, transforming it into a leather garment factory before starting a property portfolio in the East End during the 1990s. Although the brothers live in North London, they are deeply connected to the East E...