Actress Kalki Koechlin was recently appointed as the face of Label Ritu Kumar's AW '16 campaign for the brand's prt wear line. Fronting the campaign in the new Basic Collection for Label, the actress exhibits a Parisian boho-chic look donning the vintage wardrobe of the 50s.

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pFurthering her love for French fashion, couturier Ritu Kumar recently appointed Kalki Koechlin as the face of her brand Labelandrsquo;s AW andrsquo;16 campaign. The campaign, shot across the quaint lanes of Pali Hill in Mumbai, presents Label by Ritu Kumarandrsquo;s new collection called Basics./p
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pShot by ace photographer Bikramjit Bose and captured on video by Christina MacGillivray, the campaign features the actress grooving to peppy music as she dresses up. A unique mandeacute;lange of silhouettes against floral backdrops, the new campaign defines the 50andrsquo;s glam vibe in couturier Ritu Kumar new western line-up. Drawing European influences, the garments featured in the campaign exude vintage glamour, making it a must-have in a contemporary Parisian-influenced wardrobe./p pandnbsp;/p
pCelebrating this new milestone in her career, Kalki Koechlin said, andlsquo;Iandrsquo;m thrilled to feature in the Labelandrsquo;s AW andlsquo;16 campaign by Label Ritu Kumar, as they really understand my style and my fashion aesthetic.andrsquo; She further added, andlsquo;It was great to wear such beautiful pieces from their autumn winter collection while having a great time on the sh...