Karl-Friedrich Scheufele on Chopard’s partnership with Mille Miglia
The Mille Miglia endurance race winds its way through Italy’s most beautiful landscapes
The Mille Miglia is one of the world?s most prestigious motor-racing events. Founded in 1927 as a speed race, today it sees classic-car lovers from all over the world congregate in the northern Italian town of Brescia for a regularity race to Rome and back, taking them through some of the most beautiful landscapes in the world. As it celebrates over a century of racing, the Mille Miglia is going from strength to strength ? most recently by welcoming a new major sponsor in the form of Deutsche Bank Wealth Management. Ahead of this year’s edition, Anna Wallace-Thompson speaks to Chopard co-president and regular participant Karl-Friedrich Scheufele about Chopard?s three decade-long partnership with the event It?s a balmy spring day in May, the kind where it?s warm in the sun and cool in the shade. We?re in the north of Italy, and hundreds of thousands of people are milling around in narrow, medieval streets, congregating around classic cars in bright racing colours of red, yellow, blue, silver and dark green. Cars are parked side by side in piazzas, or nose to tail in between buildings, wherever there is space. Suddenly, amongst the all-pervasive rattling and purring of some 400 engines, a sonic boom marks the whirring, whining rush of fighter jets soaring overhead, trailing streams of red, white and green smoke. It?s a heady mix.
Follow LUX on Instagram: the.official.lux.magazi...
-------------------------------- |
|
Airbnb ‘Icons’ Collection Features an Exclusive Night at the Ferrari Museum
04-05-2024 09:13 - (
luxury )