Lamberto Frescobaldi is the president of Marchesi de’ Frescobaldi
Lamberto Frescobaldi is the 30th generation (yes, you read that right) head of Florence?s Frescobaldi dynasty which has done everything from build bridges and palaces in Tuscany to create one of the world?s most epic wine groups. In the first of a new series on leaders in the wine world, the owner of Masseto, Luce, Ornellaia and many other wines chats to LUX Editor-in-Chief Darius Sanai over a tasting of the Frescobaldi?s flagship Luce wines
Lamberto Frescobaldi:
“Frescobaldi is a family that goes back to 1000 when they showed up in Tuscany, and then arrived in Florence around 1100, so from a little village out of Florence to Florence. Then a gentleman called, like me, Lamberto, in 1252, built the bridge where now is Ponte Santa Trinita, there is a little square called Piazza de? Frescobaldi, for the bridge that he built there and he owned all the houses there. Follow LUX on Instagram: luxthemagazine
He comes up quite strongly under the light of Florence in that century. Then the Frescobaldi, began to do as many families of Florence did, they became bankers. Because in those days one of the things that was complicated was to ship money. Money was risky, has always been risky, and so funnily enough the first cheque ever invented was here in Florence by Francesco Datini, he invented the cheque, it was a revolution. Think of taking a piece of paper and writing a value! It was a total revolution.
The...