In a fusion of iconic design and cutting-edge audio technology, Technics, owned by Panasonic Corporation, has collaborated with luxury car manufacturer Automobili Lamborghini to create the SL-1200M7B Direct Drive Turntable System. This partnership combines decades of audio innovation from Technics with the distinctive flair of Lamborghini.

Technics, a brand synonymous with professional audio equipment since 1965, set the DJ industry abuzz with the introduction of its SL-1200 turntable in 1972, a model that remains a standard in the field to this day. Given this rich history, Lamborghini’s decision to partner with Technics for its first-ever branded turntable underscores a shared commitment to quality and innovation.
The Technics for Automobili Lamborghini SL-1200M7B is an advanced iteration of the SL-1200MK7/SL-1210MK7 models, featuring enhancements tailored to both audiophiles and Lamborghini enthusiasts alike. Key features include a cordless direct drive motor, a choice of 33, 45, and 72 RPM modes, a high-rigidity cabinet, and a high-sensitivity tonearm. It also includes an aesthetic nod to Lamborghini with options in orange, green, or yellow, echoing the automaker’s iconic color schemes.

The design of the SL-1200M7B turntable incorporates several elements inspired by Lamborghini’s style. Notable among these are the Y-shaped patterns and the Lamborghini script logo positioned on a sleek carbon fiber inlay. Each unit...