Lamborghinis and presidential suites: How high rollers embrace luxury for Super Bowl LI
HOUSTON ? Players from 30 of the 32 NFL teams will have nothing more than a watching interest in Super Bowl LI, but that won?t stop a stream of football stars from heading here with victory on their mind.
While the New England Patriots and Atlanta Falcons are seeking to get their hands on the Vince Lombardi Trophy, for the rest triumph can be attained through bragging rights measured not on a scoreboard, but in revs per minute and square footage.
?The athletes are competitive on and off the field, and they want everything to be perfect,? Mykel Walker, a Houston entrepreneur who arranges luxury accommodation and vehicles for visiting clients, told USA TODAY Sports. ?They look forward to this, they want to enjoy their time off, they have a budget for it, and nothing but the best will do.? The Houston market is prepared for a steady stream of NFL celebrities to make their way to town, and the anticipated influx has sent prices skyrocketing.
?We have a lot of high-profile guests coming to town, and there is a lot of work at the back end making sure our staffing is correct to make sure we take care (them),? Matthew Vesely, director of sales and marketing for the St. Regis Houston, said.
?It is very important for us to understand and anticipate what they will want. Things like a butler service ? or finding a reservation at a local restaurant is very important. We find is that the amount of services that are requested dramatically changes.?
Vesely?s property includes a lavish pr...
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