The new initiative offers curated tax-free shopping experiences for Chinese luxury travelers.
Editor?s Note: The United Kingdom has long been one of the most popular travel destinations among Chinese tourists. Following the depreciation of the pound against the Chinese yuan in recent quarters, consumers? interest in visiting and purchasing luxury items in the country have continued to rise. The huge influx of Chinese tourists represents a golden opportunity for brands and retailers to tap into this growing group?s massive purchasing power. The London Luxury Quarter, the city?s exclusive luxury district, has stepped up its efforts lately to appeal to Chinese consumers, especially the elite class, via the launch of a bespoke appointment service. Jing Travel, Jing Daily?s sister site, had a chance to interview Lady Penny Mountbatten, the brand ambassador for London Luxury Quarter, who discussed the new offering in detail and shared her insights on how to attract Chinese travelers. London?s exclusive luxury district, the London Luxury Quarter, is introducing a bespoke appointment service tailored for China?s elite?opening the doors to London?s luxury shopping and luxurious experiences for Chinese luxury travelers. Jing Travel had the chance to speak to Lady Penny Mountbatten, brand ambassador for London Luxury Quarter, who delivered etiquette classes to Chinese visitors to the Best of British show where the new service was unveiled.
The London Luxury Quarter traces its origi...