Longchamp: French Craftsmanship at its Best
Taking a look at the journey of Longchampand#039;s Le Pliage tote, an icon in itself.
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pDeriving its name from the French verb andlsquo;to foldandrsquo;, Le Pliage is one of Longchampandrsquo;s bestselling creations. The handbag style was launched in 1993 by Philippe Cassegrain, son of Longchampandrsquo;s founder Jean Cassegrain. The foldable nylon tote has loyal patrons not only in the corporate world, but is also owned by fashion icons such as Katie Holmes, Amy Adams, Beyoncandeacute;, Alexa Chung, and even the Duchess of Cambridge, Kate Middleton. The journey of Le Pliage began when Philippe Cassegrain, the current President of the French luxury brand, was appointed as the CEO of the firm in 1993. It was his trip to Japan that got him inspired by origami; he then translated the Japanese art form of folding paper into the companyandrsquo;s most coveted handbag. With an aim to merge style with convenience, the multi-coloured Le Pliage is crafted using the finest nylon and embellished with leather detailing. Unlike other tote bags, this one folds up to the size of a paper book bag, which makes it an ideal arm candy to carry on the go.br /br /strong/strong/p pstrongMaking of an icon/strongbr /Over a period of time, the bag has evolved from nylon into a complete leather handbag. Upgraded twice since its inception, once in 2012 as Le Pliage Cuir and in 2014 as Le Pliage Handeacute;ritage, the bag is just a year short of celebrating its silver jubilee. While they...
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pDeriving its name from the French verb andlsquo;to foldandrsquo;, Le Pliage is one of Longchampandrsquo;s bestselling creations. The handbag style was launched in 1993 by Philippe Cassegrain, son of Longchampandrsquo;s founder Jean Cassegrain. The foldable nylon tote has loyal patrons not only in the corporate world, but is also owned by fashion icons such as Katie Holmes, Amy Adams, Beyoncandeacute;, Alexa Chung, and even the Duchess of Cambridge, Kate Middleton. The journey of Le Pliage began when Philippe Cassegrain, the current President of the French luxury brand, was appointed as the CEO of the firm in 1993. It was his trip to Japan that got him inspired by origami; he then translated the Japanese art form of folding paper into the companyandrsquo;s most coveted handbag. With an aim to merge style with convenience, the multi-coloured Le Pliage is crafted using the finest nylon and embellished with leather detailing. Unlike other tote bags, this one folds up to the size of a paper book bag, which makes it an ideal arm candy to carry on the go.br /br /strong/strong/p pstrongMaking of an icon/strongbr /Over a period of time, the bag has evolved from nylon into a complete leather handbag. Upgraded twice since its inception, once in 2012 as Le Pliage Cuir and in 2014 as Le Pliage Handeacute;ritage, the bag is just a year short of celebrating its silver jubilee. While they...
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